Alexandra Sobiecki /
Creative Direction


Calvin Klein CK2. 



December 2016
Nearly 15 years after the iconic CK One hit the shelves, we were tapped for the global launch of CK2, a fresh evolution of the massively popular unisex fragrance. Leading creative for the microsite, digital OOH, and social content we pushed into the provocative, playful, intimate spirit of the CK brand.