Alexandra Sobiecki /
Creative Direction


The big title here. 



April 2017
Isolating one wave is not easy, separating it from the wave immediately following, which seems to push it and at times overtakes it and sweeps it away; and it is no easier to separate that one wave from the preceding wave, which seems to drag it toward the shore, unless it turns against the following wave, as if to arrest it.


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Since what Mr. Palomar means to do at this moment is simply see a wave — that is, to perceive all its simultaneous components without overlooking any of them — his gaze will dwell on the movement of the wave that strikes the shore until it can record aspects not previously perceived; as soon as he notices that the images are being repeated, he will know he has seen everything he wanted to see and he will be able to stop.
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