Alexandra Sobiecki /
Creative Direction


RapCaviar Brand Launch. 



August 2017
In 2017, hip-hop was music’s biggest genre in the US - and Spotify’s RapCaviar playlist was become an authority in the space. So we launched an integrated campaign that embraced the audacity and bombast of the culture we were celebrating. By the end of 2017, RapCaviar had over 14 million listeners and New York Magazine had hailed it “the most influential playlist in music.”