Alexandra Sobiecki /
Creative Direction


The Money Phone. 



Agust 2017
Rapper’s hold stacks of cash to their ear like it’s a phone. A sign they’ve made it. All the biggest rappers from Kendrick, to Future, to Drake, pose photos doing it. But they’ve always had to just pretend it’s a phone. RapCaviar posed the question: What if they could talk into their stacks for real?



Case study: